A poster for “The Batman” that includes Batman (Robert Pattinson) and Catwoman (Chloe Kravitz). AMC Theaters is experimenting with a brand new pricing plan by charging slightly additional for “The Batman,” which is seen as this weekend’s big-ticket film merchandise. Warner Bros.
“The Batman” may squeeze slightly extra out of your pocket at AMC Theaters.
What’s taking place: AMC Theaters is experimenting with a brand new pricing plan by charging slightly additional for “The Batman,” which is seen as this weekend’s big-ticket film merchandise, Deadlinereviews.
- “The Batman” prices greater than different movies being proven on the theater chain.
- For instance, tickets to “The Batman” price $1 greater than tickets to “Uncharted,” in accordance with The Verge.
What they mentioned: “At the moment, our costs for ‘The Batman’ are barely larger than the costs we're charging for different motion pictures enjoying in the identical theaters on the similar time,” AMC Leisure CEO Adam Aron mentioned throughout an earnings name, in accordance with The Verge.
- “That is all fairly novel in the US, however really AMC has been doing it for years in our European theaters. Certainly, in Europe we cost a premium for one of the best seats in the home — as do nearly all sellers of tickets in different industries — take sports activities occasions, concert events and stay theater, for instance.”
What’s subsequent: It’s unclear what this implies for the way forward for new motion pictures, CNBC reviews.
- It’s additionally unclear if AMC will elevate costs over the weekend since “The Batman” would be the main draw on the field workplace, in accordance with CNBC.