By Mark Gurman | Bloomberg
Katie Cotton, a longtime Apple Inc. communications chief who served as a steward for the corporate’s iconic model in the course of the Steve Jobs period and past, has died.
Cotton, born in 1965, “handed peacefully” on April 6, her household stated in an internet obituary. Apple confirmed her dying in a press release Monday.
“We’re deeply saddened by Katie’s passing,” the corporate stated. “She was a unprecedented particular person and he or she made numerous contributions over the course of her two-decade profession at Apple. Our ideas are together with her family members and everybody who had the chance to work together with her.”
Cotton was named Apple’s vp of communications in 1996 and stayed in that function till her retirement in 2014, crafting the corporate’s media technique and serving to orchestrate its groundbreaking launch occasions. She labored behind the scenes as a champion of Apple’s model and famously protected Jobs by means of his well being decline.
Cotton left the corporate about two years into the tenure of Tim Cook dinner, Jobs’s successor as chief govt officer. Her time on the firm coincided with one of the crucial outstanding comebacks in tech historical past, with Apple rebounding from near-insolvency to develop into probably the most useful enterprise on the planet.
She is survived by two kids and companion Jim Wells.
“She arrived in California from New Jersey in 1988 able to make her mark on the world. And so she did,” her household stated within the obituary. “Katie is acknowledged as one of the crucial outstanding ladies in public relations and advertising in know-how.”
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