By Jennifer Korn | CNN
Verizon is elevating the costs on a few of its older cellphone plans, the corporate confirmed to CNN on Monday. The transfer is a part of a broader effort to get extra of its buyer base on 5G plans.
Prospects who resolve to remain on considered one of Verizon’s older Limitless plans might be charged an extra $2 a month. The change will take impact on April 10.
“Prospects who're at present on — or select to remain on — older Limitless postpaid wi-fi plans from seven years in the past might be notified of a brand new charge plan adjustment by e-mail, unsolicited mail and of their subsequent invoice to account for the added price of sustaining these legacy plans,” the corporate mentioned in an announcement.
Plans dealing with a charge change embody Past Limitless, Past Limitless 55+, Go Limitless and Verizon Limitless. The corporate is encouraging prospects to improve to plans comparable to 5G Get Extra, 5G Begin and others that present extra “alternative” and “flexibility.”
The worth hike comes as Verizon seems to develop its client unit, part of the enterprise that’s struggled to maintain up with opponents. AT&T raised charges final 12 months on a few of its older plans by as much as $6 for particular person strains and $12 for household plans. Verizon adopted with the identical value will increase.
Verizon, whose shares are down 30% over the previous 12 months, didn't say what number of prospects might be impacted by the newest value hike.
Final week Verizon introduced a administration shakeup and appointed Sowmyanarayan Sampath as CEO of the patron enterprise unit. Verizon’s chairman and CEO Hans Vestberg mentioned the appointments replicate the corporate’s mission to strengthen its “aggressive capabilities.”