How much could women’s March Madness be worth to Pac-12 schools and the conference?

It’s been two years since, arguably, the best March Insanity in Pac-12 historical past.

On the boys’s aspect, all 5 colleges (Colorado, Oregon, Oregon State, UCLA and USC) that made the Large Dance within the Indianapolis bubble received a minimum of one sport. The convention had 4 colleges within the Candy 16, three within the Elite Eight and one, UCLA, within the Remaining 4.

Down in San Antonio for the ladies’s event, issues had been even higher. Six colleges (Arizona, Oregon, Oregon State, Stanford, UCLA and Washington State) went dancing, with 5 successful a sport, three making the Candy 16 and two, Stanford and Arizona, going all the best way to an all-Pac-12 nationwide championship sport.

Between the 2 tournaments, Pac-12 colleges picked up 28 wins in 2021.

However the monetary impression of these wins on the convention, in a monetary sense, couldn’t be any totally different.

On the boys’s aspect, the Pac-12 introduced residence practically $40 million from the 2021 event.

On the ladies’s aspect? $0.

The reason being the unit system, which sends about 19.5% of the $867.5 million obtained for the TV rights to the boys’s event — or $168.8 million — into what’s referred to as the Basketball Efficiency Fund (BPF).

The BPF awards one unit to a convention for every sport performed by its groups (apart from the nationwide championship). These models are pooled and carried ahead for six years. Every unit has a greenback worth that will increase by about three % annually of the payout cycle.

For the boys’s aspect, the Pac-12 obtained 19 models in 2021, and utilizing figures supplied to the Hotline by the NCAA, every unit was value $2,034,061 over the six years.

Take that quantity, multiply it by 19 models and also you get $38,647,159 for the convention simply from the 2021 males’s event efficiency. Break up that up by the 12 colleges and it’s a $3.22 million inflow of money per campus.

That’s a reasonably good payout. A system like that has by no means been carried out on the ladies’s aspect.

However after the numerous points surrounding the 2021 girls’s event — which had been delivered to mild by Pac-12 folks, like Oregon basketball participant Sedona Prince and Stanford athletic coach Ali Kershner — the NCAA employed a legislation agency to assessment gender fairness points.

The report discovered that the present NCAA tv deal, which packages the ladies’s event with 28 different NCAA championships for a mean quantity of $34 million, considerably undersells the worth of the ladies’s basketball rights.

Actually, estimates present that the ladies’s event by itself might be value “between $81 and $112 million yearly starting in 2025.”

That estimate appears to assist the concept girls’s basketball might be thought of a self-sufficient sport by the NCAA. And, if the cash’s there, a number of distinguished coaches would assist a unit system on the ladies’s aspect, like the boys’s.

“I feel it’s a good suggestion to do,” stated Tara VanDerveer, head coach at Stanford and 2021 nationwide champion.

You too can rely South Carolina coach Daybreak Staley and UCLA coach Cori Shut as coaches in favor of the unit system. They see it as a manner for girls’s basketball applications to assist different athletic applications, too.

“We’re at that place the place we’re in excessive demand,” Staley stated. “I do imagine that girls’s basketball can stand by itself and be an enormous revenue-producing sport that may do, to a sure extent, what males’s basketball has accomplished for all these different Olympic sports activities.”

Shut, who can be the president of the Ladies’s Basketball Coaches Affiliation, added:

“I don’t assume any of us are asking to be similar to the boys, clearly they’re forward of us in that deal … We need to develop the pie. I feel it’s extra of a chance. It’s a chance to be a priceless useful resource on our campuses.”

Staley and VanDerveer each made notice of the elevated consideration in direction of the ladies’s sport, each with crowds — the primary weekend set an NCAA attendance file — and on tv, with ESPN reporting viewership was up 28% from final 12 months for first and second spherical video games.

It’s why all indicators level to a separate media deal for the ladies’s event and, probably, a unit system that VanDerveer would assist.

“Whenever you connect cash to one thing, it attaches significance to it. And so if there are models, then that’s saying it’s necessary. And I feel that's necessary,” VanDerveer stated. “However, after we preserve doing the issues that we’re doing, we’re probably not placing our cash the place our mouth is.”

Stanford has been the usual bearer for the Pac-12 on the ladies’s aspect, with its a centesimal NCAA Match victory coming on this 12 months’s first spherical.

When requested about the advantages of bringing the unit system to the ladies’s aspect of basketball, VanDerveer quipped, “Do some math and determine how a lot we might have made.”

Whereas it will be tough to do the maths for all 100 wins, we will highlight 2021 as a selected instance. It isn’t completely clear what the precise unit system can be, however for the sake of an estimate, let’s mirror the boys’s construction.

Utilizing the excessive finish of the gender fairness assessment’s estimate of $112 million and the identical unit setup as the boys (with the BPF slightly below 19.5% of the tv income), a girls’s BPF can be value $21,793,199.

A males’s unit in 2022 was $338,211 – round 0.2% of the BPF.

If we use the identical scale, a girls’s basketball unit for 2022 can be value $43,655.

For the sake of simplicity, we is not going to add the three % enhance to every season. However even taking that one unit and multiplying it by six seasons, a unit’s full value is $261,930.

Bear in mind the numbers up prime, about how nicely the Pac-12 did within the 2021 girls’s event? That efficiency would have been good for 18 models.

So the hypothetical whole for the Pac-12 in 2021 can be $4,714,740.

Divide that up among the many colleges evenly and every athletic division would get $392,895.

It’s not within the hundreds of thousands. However it’s an entire lot greater than zero.

I referred to as VanDerveer with the maths this week after Stanford’s gorgeous upset loss to Ole Miss. The coach nonetheless insisted I attempt to go all the best way again to when the unit system started and map out how a lot cash the Stanford girls may have made for the Pac-12 if the unit system all the time mirrored the boys.

However when advised the quantity from the hypothetical 2021 12 months, her response was easy.

“That’s vital,” VanDerveer stated. “That’s vital, don’t you assume?”

VanDerveer has been a vocal supporter of the convention for a very long time now. She even has her personal program following that mindset, with Stanford gamers cheering on each Pac-12 faculty named in the course of the choice present and gamers like Haley Jones intently following different Pac-12 video games on their off days.

Though Stanford is surprisingly not within the Candy 16 for the primary time since 2007, three Pac-12 colleges are: Colorado, UCLA and Utah.

VanDerveer is totally rooting for all three, even sending texts to the three head coaches there.

“Simply wishing them good luck and to signify,” she stated. “We would like them to do nicely.”

Maybe as quickly as two years from now, the convention’s colleges can profit from that success financially, too.


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