Chris Pizzello, Related Press
Ever questioned what’s in these Grammy reward luggage? Now’s your probability.
Whereas not everybody will take a Grammy residence, they’ll all take residence a present bag with $60,000 value of swag, per MarketWatch. This yr, the bag contains $10,000 value of “esthetic remedies” and extra, per NBC.
Lash Fary, co-founder of an LA-based advertising and marketing firm, is the mastermind behind the Grammys’ reward luggage for the previous 20 years, per NBC.
“Should you go residence trigger you misplaced to Beyoncé or Lizzo or whoever finally ends up successful, you continue to get some fabulous swag,” Fary stated.
In an announcement, Fary stated that they wished to deal with smaller companies this yr: “Whereas our presents are identified far and vast for being enjoyable, fabulous, helpful and distinctive, additionally they serve a grander objective,” per Selection.
“Most of the manufacturers we embrace are from a various and inclusive array of small companies who meaningfully profit from the worldwide publicity that being related to Music’s Largest Evening® affords them. That is celeb advertising and marketing with a mission.”
What’s within the Grammy reward bag?
Listed here are only a few issues which can be within the Grammy reward bag:
- A yet-to-be-released MINTiD Canine-E robotic canine.
- Flip-flops bedazzled with Swavroski crystals.
- A bottle of Chilean Cabernet Sauvignon.
- A robotic pool cleaner.
- A bathe head that creates microbubbles.
- Indestructible turbo-flex sun shades.
- Luxurious costume jewellery.
- A customized video chocolate field.
Artists may even obtain a Bugaboo Fox 3 stroller, which is valued at over $1,000, per NBC. And Bugaboo will donate a stroller to a household in want per every celeb that receives a stroller.
How a lot are the Grammy reward luggage value?
This yr, the Grammy reward luggage are value $60,000. Up to now, they’ve been value round $30,000, in response to the Hollywood Reporter. For previous reward luggage, Fary has included objects like customized pet portraits, psychic readings, household circus coaching and pure gold lollipops.