Santana Row—a $450 million, 42-acre “village inside a metropolis” that opened in 2002—has grown and altered with the occasions. Twenty years on, the out of doors mall at Winchester and Stevens Creek boulevards in San Jose has expanded properly past its preliminary boundaries.
At this time, Santana Row boasts 100 retailers, eateries and salons, plus over 1 million sq. toes of places of work, together with 834 houses and a boutique lodge. Santana West, throughout Winchester Boulevard, is slated for 1 million sq. toes of workplace area in three buildings. Federal Realty accomplished building of the 376,000-square-foot One Santana West workplace constructing this 12 months, and one other constructing of the identical dimension is within the pipeline.
Collette Navarrette, senior director of selling, has been with Santana Row since July 2002.
“Since its inception, Santana Row has been constructed round group,” says Navarrette. “During the last 20 years, we've realized to take heed to our clients very carefully, be it within the type of refining our retail service provider combine, our seasonal decor and occasions, or providing the most well liked new culinary finds.”
It’s estimated that 13 million guests from all around the globe spend time right here yearly, and Navarrette says The Row nonetheless attracts within the locals.
”I feel that nearly everybody locally has a Santana Row reminiscence,” she says. “A few of my private favorites embody operating the 408K Race to The Row, style exhibits with movie star appearances resembling former San Francisco 49er Vernon Davis, contemporary finds at our common farmers’ market and most just lately, Iron Chef Morimoto’s look through the opening of Momosan Ramen and Sake.”
A few of The Row’s authentic retailers are nonetheless right here after 20 years, together with Atelier AVEDA Salon and Crate and Barrel. Classic Wine Retailers and Resort Valencia have been right here for 19 years, with Rosie McCann’s Irish Pub clocking in at 18 years and Boutique Harajuku at 15. Many retailers have come and gone, reflecting customers’ altering tastes and priorities.
In 2022 alone, Santana Row welcomed 14 new retailers, together with Dumpling Time, CB2, Le Labo, Paige Denim, UpWest, Gents Barber Store, Optical Illusions and Momosan Ramen & Sake. Mejuri, Palmetto Superfoods, Athleta, Bob’s Donuts and City Plates are anticipated in early 2023.
“Santana Row has all the time been a magical place,” says Karie Bennett, founder and grasp artist at Atelier Studio. “Once I opened Atelier, an Aveda way of life salon, on Black Friday 2002, I knew it was the very best place to develop my little salon enterprise, however I by no means imagined we'd develop from 10 staff to 60. I attribute a lot of that success to the wonderful service provider help system and delightful surroundings that Santana Row has created.”
Harry Fong, proprietor of Classic Wine Retailers & Classic Wine Bar, agrees. “It’s been an amazing pleasure to develop our enterprise alongside this wonderful place referred to as Santana Row,” he says. “From the start, we’ve all the time strived to be an integral a part of the group, and I prefer to name our place the heartbeat of Santana Row as a result of we’re proper smack within the center” of the mall.
Fong says he’s enthusiastic about his companies’ future at Santana Row. “We just lately renewed our lease and simply completed a full rework to proceed serving the best drinks on the earth to everyone.”