Stephen Curry is virtually synonymous with a handful of issues: the Golden State Warriors, 3-pointers, on-court taunts.
One other amongst that record is the attire firm Below Armour, which has sponsored Curry since 2013, earlier than the Warriors grew to become perennial contenders and he grew to become a world famous person.
Now Curry and Below Armour are nearing a deal to be joined on the hip — and on the dotted line — for for much longer.
A Rolling Stone profile on Curry revealed this week revealed that he and UA are nearing a $1 billion lifetime deal. Curry’s present deal, which options his personal Curry Model made by Below Armour, expires in 2024.
Curry, 34, admitted that there was some friction with the Maryland-based firm. Notably, when Below Armour founder and chairman Kevin Plank praised then-president Donald Trump as an “asset” to the nation in 2017, Curry advised this information group that he’d agree “when you take away the ‘et'” from the phrase.
In 2018, Curry re-upped with the corporate on a six-year deal after some tense negotiations: “There wasn’t fairly an understanding of what it took to run a enterprise like that correctly,” Curry advised Rolling Stone. He and Below Armour launched the Curry Model in 2020.
The negotiations for this potential lifetime deal come at a good time for Curry’s leverage: He’s the reigning NBA Finals MVP and confirmed throughout the Warriors’ playoff run that he might proceed taking part in at a excessive stage for a number of extra years.