Customer spending climbed to document heights this summer season at theme parks in the US regardless of decrease attendance in comparison with pre-pandemic ranges as America’s playlands proceed to recuperate from the reverberating impacts of COVID-19 closures.
Not too long ago launched quarterly stories from Disney, Common, SeaWorld, Six Flags and Cedar Honest paint a monetary image of elevated customer spending regardless of lagging attendance ranges.
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Disney theme parks have seen elevated visitor spending because of larger resort charges and the introduction of the Genie+ line-cutting service.
Common each day attendance at Disney theme parks in the US has been barely beneath 2019 ranges throughout the first three quarters of 2022.
Among the many causes for decrease attendance at Disney’s U.S. theme parks: The sluggish return of worldwide guests after COVID-19 park closures and advance reservation methods that handle capability.
Six Flags has seen customer spending improve greater than 50 % in comparison with pre-pandemic ranges.
Attendance at Six Flags parks was decrease within the second quarter of 2022 because of various components, together with the later timing of Spring Break, which shifted attendance counts from one quarter to the opposite.
The lower in attendance at Six Flags parks was partially offset by larger ticket costs and elevated customer spending.
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Increased customer spending at SeaWorld and Busch Gardens theme parks drove document income and earnings for the corporate within the second quarter of 2022.
Customer spending at SeaWorld and Busch Gardens parks elevated 8% throughout the quarter to document ranges.
Attendance at SeaWorld and Busch Gardens parks was down 3% in comparison with 2019 ranges due partially to decrease worldwide visitation.
Cedar Honest — the father or mother firm of Knott’s Berry Farm in Buena Park and California’s Nice America within the Bay Space — noticed document customer spending within the second quarter of 2022.
Attendance at Cedar Honest parks was down 8% in comparison with the identical interval in 2019 previous to the pandemic.
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Common Studios was the outlier among the many main U.S. theme park chains with each attendance and customer spending rising throughout the newest monetary quarter.
Attendance and customer spending are larger in comparison with pre-pandemic ranges in 2019 at Common’s California and Florida theme parks, in response to Comcast’s newest quarterly report.
Common has seen robust outcomes regardless of decrease worldwide tourism that is still lower in half versus pre-pandemic ranges.