Pac-12 media strategy: Conference expected to focus on more fan-friendly TV selection process

Because the Pac-12 formulates a method for its upcoming media rights negotiations, one element appears clear: Eliminating soccer night time video games altogether isn’t practical — or good.

As an alternative, the convention is targeted on a difficulty that doesn’t obtain as a lot consideration because the late kickoffs: Decreasing the variety of six- and 12-day choice home windows for its TV companions.

“That’s a excessive precedence for us,” stated a supply with data of the Pac-12’s negotiating technique.

“We have to discover the fitting home windows for the fitting video games, particularly for soccer however usually for all sports activities.”

That technique is much simpler to plot than to execute, nonetheless, and the convention may find yourself with some model of the present course of as soon as the subsequent media contract cycle begins within the fall of 2024.

In the end, the Pac-12 presidents and chancellors should approve no matter preliminary offers commissioner George Kliavkoff strikes on the negotiating desk.

With the six- and 12-day choice home windows as with the night time video games, there are necessary monetary and publicity concerns.

“One of many issues (former commissioner) Larry Scott bought proper was the ten p.m. Jap window,” an business supply stated. “It has to live on for the Pac-12. It has by no means been extra precious.”

The scheduling course of with Fox and ESPN, in place since 2012, unfolds in two levels:

— In late Might or early June, kickoff occasions for the primary three weeks of the season (and any weeknight video games) are introduced.

— As soon as the center of September arrives, ESPN, Fox and the Pac-12 Networks start a weekly draft.

Normally, kickoff occasions are introduced two Mondays earlier than the sport.

However ESPN and Fox have 4 six-day choice choices (two per community) that may be deployed at their choice. In these situations, the beginning occasions aren’t set till the Sunday earlier than the sport.

Whereas many Pac-12 followers recoil on the considered 7:30 p.m. PT video games, the bigger problem just isn't figuring out till every week or two earlier than kickoff whether or not the sport will begin at 12 p.m. or 7:30 p.m. or anytime in between.

The late video games could be extra palatable if followers may plan a number of weeks, if not months, prematurely.

“We’d like to maneuver away from it, however that’s one thing we've to debate with our companions,” the supply stated of the six- and 12-day choice course of.

“There could be some inventive methods to string the needle.”

The problem for Kliavkoff and the presidents is hanging the fitting steadiness.

By ready till every week or two earlier than kickoff, ESPN and Fox can choose the perfect matchups — and they're prepared to pay for the flexibleness.

However community money isn’t the one consideration for the convention.

Ticket gross sales, full stadiums and fan satisfaction matter, too. All three are extra simply achieved if the beginning occasions are set nicely prematurely.

It’s extraordinarily unlikely that each kickoff time will likely be set earlier than the season begins. However a modified, fan-friendlier model of the present course of may emerge from the upcoming negotiations.

“The suggestions we’ve gotten,” the supply stated, “is that the six- and 12-day home windows are a much bigger problem than the night time video games themselves.”


*** Beforehand:

Energy 5 income projections in present media cycle 
Estimating the fairness worth of the Pac-12 Networks
How the Huge Ten’s deal may affect the Pac-12
Market analysis agency tasks Pac-12 media worth


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