Bob Raissman: CJ McCollum doesn’t tread lightly when going after Stephen A. Smith on ESPN’s ‘First Take’

From the surface wanting in, it positive appears to be like like ESPN has strengthened its already tight NBA connection.

Not solely is the community paying the league a reported $2.6 billion per yr in its present TV rights contract, however now's paying NBA Gamers Affiliation president and present Pelicans guard CJ McCollum billions of dollars much less to be an NBA “multi-platform” analyst.

If you wish to understand that ESPN has the league coming and going, go proper forward. But, so far as McCollum’s state of affairs, that is no simple project. In school, he majored in journalism, however he will not be absolutely ready for what's coming down the highway.

If NBA contract negotiations get sticky, will those that care about such issues suppose McCollum, as union prez, provides the Governors (aka homeowners) a good shake when he affords his on-camera ESPN evaluation?

”As president of the PA, something I say can and shall be used in opposition to me,” McCollum mentioned throughout a current ESPN convention name. “So, I've to watch out.” Will treading frivolously make for good TV?

On the flip aspect, McCollum shall be commenting on gamers he performs with, in opposition to and represents. Diplomatic evaluation will be perceived as tender.

”I’m not going to be overly crucial. I’m not going to say issues I wouldn’t need individuals saying about me,” McCollum mentioned. “However the recreation is the sport, proper? The chances are the odds…. You win otherwise you lose.”

Good luck with that philosophy.

But, the fact present facet that’s now baked into the NBA can take any evaluation or dialog into uncomfortable instructions that stray off the court docket however have the unwashed plenty buzzing. And for McCollum, or T-wolves guard Patrick Beverley (he’s on a part-time contract with ESPN), the media expertise is amped up when they're thrown into the deep finish on “First Take” with Stephen A. Smith.

The expertise is akin to taking a remaining examination on the primary day of sophistication. Nevertheless it can also speed up the event, persona and recognition issue for the participant making the looks. To the informal fan, McCollum just isn't a marquee NBA persona, however following his look on “First Take” final week, his profile was magnified after going at it with Smith.

SAS, in a roundabout method, contended that as a result of he's a topic of commerce rumors, Lakers guard Russell Westbrook mustn't have attended new coach Darvin Ham’s introductory press convention. McCollum and frequent panelist J.J. Redick disagreed with SAS and double-teamed him.

”Him [Westbrook] supporting his crew, his group, his coach, a fellow African-American man that will get employed by the Los Angeles Lakers?” McCollum requested.

SAS: “Don’t go there … You’re crossing the road while you convey up one other African-American man. That’s not the place I’m going.”

So this was all one massive misunderstanding, proper? It did show McCollum won't need to be “overly crucial” of gamers however has no downside placing the hammer down on SAS. Double normal? Or compelling TV?

NHL STUDIO SHOW A WIN FOR ESPN

Whether or not it’s Mark Messier retaining it actual with the Rangers, Chris Chelios telling Steve Levy “don’t put phrases in my mouth,” or Levy tossing a puck previous goalie analyst Brian Boucher, the forged of ESPN’s Stanley Cup studio present feels free to be themselves. This can be a massive a part of the rationale the crew has clicked, mixing collectively comfortably in a comparatively quick time period. The principle trio — Levy, Messier, Chelios — by no means come off preachy. Their between-periods evaluation just isn't pressured. And it’s Filibluster free. Their type is conversational. When there's any verbal needling, it solely enhances the good-time vibe they mission whereas passing perception and opinion to viewers.

Their roles have been naturally outlined. Gentle-touch Levy, who, in just a few phrases, pushes buttons, stirring the pot. Cranky Chelios, who hardly ever smiles however retains his evaluation tight and on level. And Messier, the everlasting optimist whose evaluation is comprehensible and insightful. Having Boucher, who will get much less airtime, within the studio particularly concentrating on goalie play, which is a crucial a part of playoff hockey, completes the package deal. So not less than on the NHL studio aspect of the manufacturing, ESPN bought it proper. There needs to be no want to put in revolving doorways.

ALL IN THE FAMILY

Whereas it has already been declared Joe Buck and Troy Aikman shall be a giant hit once they debut on ESPN’s “Monday Evening Soccer,” it could’t harm for the fits to place an early kibosh in any inside politricks that may gum up the method and get within the new voice’s method.

That’s why Buck’s look as host of the current different PGA Championship telecast, produced by Peyton Manning-owned Omaha Productions, was important. The transfer neutralized any awkward emotions about Buck engaged on ESPN’s signature franchise, whereas the 2 Manning brothers (Peyton/Eli) are on ESPN2 competing with him, by way of the ManningCast, head-to-head and basically siphoning off viewers.

Now, it’s clear it’s one massive interconnected household and Buck has a private and enterprise attachment to Omaha Productions.

Regardless of how skilled everybody acted final fall, it needed to be unnerving for the MNF crew of Steve Levy, Louis Riddick and Brian Griese to really feel the warmth and see the eye generated by the debut of the groundbreaking ManningCast collection.

EXPAND THE SEARCH

What’s lacking from the record of candidates to fill in for John Sterling when he stops doing highway video games this season?

A lady. That’s what’s lacking.

Sure, we all know Suzyn (Ma Pinstripe) Waldman is already the analyst on the Yankees radio crew. But it doesn’t make sense for her to leap into play-by-play. Waldman has not executed any p-b-p because the early1990s. Why make such a drastic change at this level in her profession? Ma has nothing to show.

Nonetheless, there are younger ladies working within the minor leagues deserving of a shot. As an alternative of contemplating acquainted, simple to seek out, male voices why not open the search as much as ladies too? Push the envelope. Make this a good and equitable search. The Yankees have been aggressive in bringing ladies into the group. Why not prolong that coverage to the seek for Sterling’s final successor?

AROUND THE DIAL

WIP, er, WFAN operating a promo saying: “WFAN hosts want a break someday so name …” Very unusual. Does this imply the decision quantity on the station is on the draw back? … With over eight minutes left within the third interval of Lightning-Rangers Recreation 5, Rangers Radio Community analyst Dave Maloney appeared like he was about to leap out of the radio sales space whereas screaming, and we imply screaming, “SHOOT THE PUCK!” Maloney would scream it once more later within the interval. Kenny Albert? He simply continued his play-by-play, appearing like he was oblivious to Maloney’s tantrum. … Don La Greca, a Maloney pal, threw his personal tantrum (he calls it “a rant”) Wednesday on ESPN-98.7′s “The Michael Kay Present.” DLG was bent over Mets gamers being thrown at. He known as for the Mets to retaliate. “Am I advocating violence?” DLG requested? “Sure.” Apart from angering any pacifists listening, La Greca’s “advocating violence” got here off as comical. A man who ran round a vacation social gathering singing in a Santa swimsuit immediately is severe, “advocating” for somebody getting their cranium crushed? Nah. It needed to be shtick. … Can’t say we’ve seen an in-game reporter make higher use of her restricted time, whether or not it's throughout an interview or whereas she is providing up information, than Emily Kaplan, ESPN’s NHL rink aspect snoop. … Throughout his Wednesday look on “First Take,” Christopher (Mad Canine) Russo instructed Stephen A. Smith to ask “Dave DeBusschere about Gus (Honeycomb) Johnson.” Since Mr. DeBusschere is deceased, that might be inconceivable.

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DUDE OF THE WEEK: MIKE FRATELLO

For being awarded the Chuck Daly Lifetime Achievement Award by the NBA Basketball Coaches Affiliation. Fratello, referred to as The Czar of the Telestrator, additionally was an innovator as an NBA TV analyst. He obtained the Daly Award for setting a typical “for integrity, aggressive excellence and tireless promotion of NBA basketball.”

DWEEB OF THE WEEK: JACK DEL RIO

For calling the Jan. 6 violent assault on the Capitol “a dust-up.” Del Rio’s characterization of a riot the place lives have been misplaced was ignorant and insensitive. The Commanders defensive coordinator questioned why the summer time of 2020 protests, within the wake of the George Floyd homicide, weren't receiving the identical scrutiny because the Capitol “dust-up.”

DOUBLE TALK

What John Sterling mentioned: “For some motive he [Joey Gallo] hasn’t been in a position to operate on the Yankee stage.”

What John Sterling meant to say: “Ya know Suzyn, Gallo can’t hit and his protection is suspect.”

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