The emblem for Chipotle seems above a buying and selling submit on the ground of the New York Inventory Trade. The fast-food chain is releasing a brand new menu merchandise, the Pollo Asado. Richard Drew, Related Press
Chipotle has a brand new menu merchandise that the corporate mentioned shall be “a wholly new rooster expertise.”
The Pollo Asado is obtainable in eating places within the U.S. and Canada for a restricted time, Chipotle’s press launch mentioned.
This new merchandise is the Mexican fast-food chain’s first rooster menu innovation within the firm’s 29-year historical past.
“We’re thrilled to introduce followers to a different taste of rooster that brings an entire new dimension to any Chipotle order and will definitely be a crowd pleaser,” mentioned Chris Brandt, the chain’s chief advertising and marketing officer.
What can we anticipate from the rooster?
The product was examined in choose eating places in Sacramento and Cincinnati in November 2021. Then, Chipotle examined, listened, discovered and iterated on visitor suggestions earlier than it selected this nationwide launch.
“Grilled recent and ready every day in small batches, responsibly raised rooster is tumbled in a spice mix earlier than being seared on the plancha. Pollo Asado is then hand-chopped into tender, juicy bites and is delivered to life with a brilliant marinade, recent squeezed lime, and cilantro,” Chipotle mentioned.
What’s extra?
Chipotle is providing zero supply charges on all orders containing the Pollo Asado from March 14 via March 20, within the U.S.
The order should embody one entrée with the brand new menu merchandise and a minimal buy of $10 to qualify.
What's Chipotle’s technique?
Ever since Brian Niccol turned the CEO in 2018, the corporate has turn into extra modern, in response to The Avenue.
Chipotle has since then added chorizo and brisket to its menu, whereas additionally experimenting with a plant-based chorizo. Now the corporate is utilizing its testing course of whereas bringing new objects in for a restricted time.