Brandon Sanderson, a Utah-based writer, pronounces his Kickstarter marketing campaign to fund 4 secret novels. He raised greater than $19 million in two days. YouTube screengrab
Brandon Sanderson, a Utah-based writer who lately introduced the upcoming launch of 4 new secret novels, set a purpose to lift $1 million in 30 days utilizing Kickstarter.
He achieved his goal in 35 minutes and continued spiking upward to the one most profitable day in Kickstarter historical past.
Two day’s later, the prolific sci-fi and fantasy writer has obtained greater than $19.5 million from practically 80,000 backers and counting with 28 days nonetheless to go.
Brandon Sanderson’s distinctive relationship with followers
What labored for Sanderson is his distinctive relationship together with his followers, Kristen McLean, the chief director of enterprise growth at NPD Books, instructed The New York Instances.
- “Publishers want authors to be entrepreneurs today,” McLean stated. “That is simply going to construct his profile and proceed to drive the backlist gross sales of all his books.”
What Brandon Sanderson is saying
Sanderson is finest recognized for creating the Cosmere fictional universe, through which most of his novels are set, and for serving to to complete the ultimate three novels in Robert Jordan’s “Wheel of Time” e-book sequence.
Sanderson began his personal e-book firm, DragonSteel Leisure, with 30 workers and has a warehouse close to his house in Nice Grove, Utah. He began self-publishing e-books within the early 2010s and ran a Kickstarter check marketing campaign in 2020 to fund a leather-bound reprint of one in every of his books, The New York Instances reported.
Sanderson doesn’t need to disrupt conventional publishers, solely experiment on what is feasible.
- “My purpose in all of this,” Sanderson stated, “is to see what’s attainable.”
Sanderson’s Kickstarter affords backers 4 new novels, three of that are set in Cosmere, as digital e-books, audio books or bodily copies based mostly on their donation stage. Individuals who spend over a certain quantity can even obtain eight month-to-month “swag” containers of things associated to Sanderson’s work, the Deseret Information reported.
Sanderson introduced his Kickstarter with a YouTube video posted on March 1.