The Super Bowl really had 7 electric car commercials. Why is that?

A Nissan Leaf fees at a recharge station outdoors the Denver Museum of Nature and Science Friday, Dec. 24, 2021, in Denver. The 2022 Tremendous Bowl commercials included seven advertisements for electrical autos.

David Zalubowski, Related Press

The Tremendous Bowl is an opportunity for automakers to make use of big-budget advertisements stuffed with superstar cameos and over-the-top premises. This yr was no totally different, besides that the majority of those advertisements starred electrical autos.

Firms like Normal Motors, BMW, Kia and Polestar spent a file $6.5 million for 30 seconds to function new fashions of electrical automobiles and SUVs.

This pivot from the previous reveals is a results of rising client curiosity, authorities investments and world competitors, in keeping with Vox.

“We’re within the early levels of the most important transition within the auto business because the automotive was first invented,” Nick Nigro, head of the analysis group Atlas Public Coverage. informed Vox. “Transitioning to electrical goes to rework each aspect, each facet of constructing and manufacturing autos, and that’s a multitrillion-dollar market.”

BMW

The industrial featured Arnold Schwarzenegger, who performs Zeus, the Greek God of Thunder, and Salma Hayek, who performs his spouse Hera. They determine to retire in Palm Springs and find yourself getting an all-electric BMW iX.

Normal Motors

Just a few solid members of “Austin Powers” franchise reunited to save lots of the world and so they did it by taking up Normal Motors by creating an all-electric, zero-emissions future, per NBC Information.

Hyundai

The corporate employed Jason Bateman to ship some quips as he travels by time. He takes us to the beginning of human historical past with the Hyundai Ioniq 5, in keeping with CNET.

Kia

This industrial stars the cutest robotic canine who has a crush on an electrical Kia EV6. So, the robotic canine follows the automotive round. After working round all day, his battery is drained. Finally, the automotive’s driver saves the robotic canine’s life by charging him with the automotive.

Polestar

For its first Tremendous Bowl advert, the 30-second spot emphasised what the brand new model isn’t, with out the particular results, cameos or puppies.

Chevrolet

Normal Motors’ Chevrolet introduced within the intro sequence from “The Sopranos,” starring a youthful solid to point out off the brand new Chevrolet Silverado EV.